Liza Brennan: The Boss Behind Phoenix V
Fashion boutiques are always a treasure to find, and at Phoenix_V on Stephen Street Lower, owner Liza Brennan really knows how to dress the ladies of Dublin.
Phoenix_V is a beautiful high-end fashion boutique that caters to all the fashion needs for the stylish ladies of Dublin Town. Whether you’re looking for an occasion dress, race day attire, Mother of the Bride style or are heading to a ballgown event, Phoenix_V is the place to be.
Hi Liza, how did you come to set up your boutique?
Whilst planning my wedding I was looking for a very particular style for my own outfit for the day after my wedding, as well as for my bridesmaids and Mother of the Bride – but I couldn’t find outfits that met my requirements in terms of style and quality. I recognised an opportunity in the marketplace in 2014 and research began from then, which resulted in Phoenix_V launching to the glamorous ladies of Cork in April 2014 and Dublin in 2017.
What is it about boutique and premium fashion that you love?
The unique, individual client experience that you find in a boutique is hard to rival. The ability to take time with the clients, to understand their personality and how to dress correctly for their shape. I’m proud to say a lot of our regular clients are now good friends of mine.
How do you source your inspiration for the Phoenix_V collections?
I’ve always loved fashion and how clothing can change how a person presents themselves. Everyone’s sense of style in unique and true to them, and this was a personal interest for me. Based on this and in conjunction with feedback from customers, we tailor the collection around current but also classical design.
What fashion trends are you fond of, that you have welcomed in-store?
Tailored and form-fitting pieces will never lose their appeal regardless of the fashion trend at the time. They’re investment cost-per-wear pieces that never lose their allure!
Which three pieces are your current favourite in your store?
The entire Phoenix_V team loved the show-stopping outfits Celia Holman Lee and Lisa Cannon wore at the recent VIP Style Awards 2019 in Dublin. We are also particular fond of the range of suits and jumpsuits we have in stock at the moment, from the vivid colours and that they’re so easy to wear.
What makes Phoenix_V unique from other stores?
Phoenix_V is a high-end occasion wear boutique, with two locations – 39 Stephen Street Lower in Dublin, and 8 Maylor Street in Cork. Since our doors opened, our mission has been to style all customers in high-end luxury garments.
The Phoenix_V collection features show-stopping style for all events in a variety of colour palettes and shapes to ensure the female form is accentuated. Our designs and fabrics range also differ from other stores around.
Plus, we offer a unique couture solution allowing ladies to pick most dresses in the store which they can then change the colour and add or remove elements like sleeves etc. Customers can buy off-the-rail or go down a more unique tailored journey.
If you can’t visit Phoenix_V boutiques in DublinTown, view the full range online at phoenix.ie or follow their regular updates on Instagram and Facebook!