Behind the Scenes: Michelle McAuley – Young Designer of the Year 2018 Winner
We take you to behind the scenes of our photoshoot for Michelle McAuley, our Young Designer of the Year 2018 Winner from the DublinTown Fashion Festival.
Michelle’s unique pieces are inspired by Irish heritage, while the colour palette featured muted tones as well as bold brights. The photoshoot was led and photographed by renowned photographer Barry McCall, who was one of our few esteemed judges during the competition last year.
Speaking at the photoshoot, Barry said “I found [Michelle’s] designs to be gorgeous to photograph, quite earthy, and well finished. It was quite important today to capture the intricacy and detail that she put into her outfits into our photography.
“We photographed her collection in full from top to toe, but we also found out that when you start pulling them back and stripping them down some of Michelle’s outfits, there’s great little accessories and details going on,” he continues. “We had a good bit of fun and a great crew on board!”
Having won the Young Designer of the Year 2018 Winner title at last year’s DublinTown Fashion Festival 2018: The Collective, Michelle was over the moon to see her designs come to life. “[My collection is] based on Irish heritage, and Irish traditional crafts. I really wanted to explore the push the craft element and the historical element, and my Irish heritage where it’s almost hitting couture and hitting a more avant garde feeling to the collection.”
“Working with Barry was like another world! He looks at my collection in a whole different aspect that I’ve ever seen it in. he just captures the silhouettes, the colours, and the movement which is incredible,” Michelle continued.
“I had such an easy job working with [model Gracie of 1st Option] because she has the most amazing skin. I used the Ultra HD products, which are fantastic for filming and photographing with and give a soft focus to the skin that keeps it very real and very natural. Then on the eyes I kept it very clean using black eyeliner to lift and accentuate the eye shape,” Annie said of her makeup direction.
“The whole emphasis of this makeup look was really on the lips. Because Michelle has this incredible colour in her fashion, it was just an obvious lip colour to use.”
“For the hair, I created soft, textured looks on Gracie so they were quite versatile and movable between each of Michelle’s looks,” explained Laura. “I prepped the hair with some volume and texture and then some loose curls, but again keeping it really soft so I could move them around, change the model’s parting, to give each look a different style.”
Michelle gave high praise for the glam squad for their creativity. “Annie and Laura took the collection to a new level! The makeup was so perfect, matched the skin and really elevated the face and the editorial shoot. And then the hair worked with the masks and the natural look I was going for. Collectively, I thank the team who really pulled it together!”