H&M- ‘For Every Victory’ Launch
In light of the Olympic Games coming up in August, H&M are set to launch their new ‘For Every Victory’ sports collection. This much anticipated launch is a celebration of the power of personal victories of all kinds and will take place on July 21st 2016.
The ‘For Every Victory Campaign’ is fronted by a number of inspirational role models who have each achieved personal victories both in their personal lives and through sporting achievements. The heroes at the front of this campaign include; Caitlyn Jenner with her Olympic gold medal in the decathlon and her own personal victory recently, Chelsea Werner, a high achieving gymnast who has never let Downs Syndrome effect her progress, Surfer Mike Coots who lost his leg in a shark attack yet sill hits the waves fearlessly and finally boxer Namibia Flores who has stood up against prejudice to achieve her dreams.
The concept for this collection is based on performance and style and consists of high fashion technical sports pieces that are wearable for all. What makes this collection particularly special is that it has been developed in collaboration with the Swedish Olympic team and their expert knowledge. Each piece within the collection has been individually tested by the star athletes to ensure they are of a high quality. The ‘For Every Victory’ collection ensures both style and comfort throughout your workout and the quick drying and breathable fabric adds to its practicality.
This sportswear collection is coming at the perfect time as sportswear has really taken off as a major fashion trend recently. People of all ages are opting for fashionable sportswear not only when hitting the gym but also for everyday wear. The ‘For Every Victory’ collection is comfortable, stylish and sophisticated, it might even be just what you need to get you motivated to start that holiday body prep! #ForEveryVictory
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