Frock N Fabulous
Frock n Fabulous is a new online dress rental service which makes high end designer dresses accessible to the ‘girl next door’. We got an exclusive behind the scenes look at a photoshoot of their new season collection!
This exciting fashion venture was founded in 2011 by full-time mum, Kara Maher. With a background in Retail and Finance, Kara was determined to run her own business; one that offered a different and personal online shopping experience for women. This new Irish business is home to a treasure trove of International and Irish designers such as Valentino, Carla Zampatti,Roberto Cavalli, Jenny Packham, Rachel Gilbert and Jennifer Rothwell. Jewellery and other accessories are also available, so women can find the perfect accompaniments for their dresses.
As well as showcasing high end gowns, Frock N Fabulous is the leader in online Hat rental in Ireland. Offering exquisite pieces by award winning milliners such as Aisling Ahern, Edel Ramberg,Fiona Mangan, Sarah McGahon, Edel Staunton and many more. Kara and her team offer a money-can’t-buy personalised experience for clients who need a little direction in choosing the correct ensemble.
Frock n Fabulous also offers women the opportunity to come together and choose dresses for their special occasions, such as weddings or the races, by hosting ‘Frock n Fabulous’ private viewings in their beautiful shop. These viewings are great for a bride and her bridesmaids to have fun trying on potential bridesmaid dresses or mother of the bride/groom searching for that perfect hat.
We got an exclusive sneak peak behind the scenes of the new season stock. The room was filled with cherry blossom trees giving an enchanted, majestic feel. The statement piece had to be the Audrey Hepburn inspired light pink floor length dress. It is an absolutely stunning dress that exudes elegance.
Dresses at Frock n Fabulous start from €90.00 and sizes currently range from 6-16, specially ordered stock can be available within 4-6 days. The collection is constantly expanding with new designers coming on board soon.